Winners and Losers – Segmenting a Casino Loyalty Program
نویسنده
چکیده
As the competition within the gaming industry continues to grow exponentially, these organizations are using players club programs as a key component of their marketing programs. This study investigates the relationship between casino players club programs and its members. Through the use of data collected from a mail survey of 3000 players club members, a detailed analysis was undertaken to explore the impacts of these programs on the creation of behavioral and attitudinal loyalty. The findings suggest for the majority of loyalty program members, these programs have little impact on creating loyalty and their subsequent gaming behavior.
منابع مشابه
[H]SCH 23390 binding in various brain regions of C57BL/6J mice with repeated experience of victory or social defeat in agonistic interactions
The binding of [H]SCH 23390 has been studied in various brain regions of male mice with the experience of repeated victory (winners) or defeat (losers) gained over 10 (T10) and 20 (T20) days of daily agonistic confrontations. In the frontal cortex, Bmax of [H]SCH 23390 binding sites was found to be increased in T10 losers and decreased in T20 losers when compared to the control mice. In the str...
متن کامل[3H]SCH 23390 binding in various brain regions of C57BL/6J mice with repeated experience of victory or social defeat in agonistic interactions.
The binding of [3H]SCH 23390 has been studied in various brain regions of male mice with the experience of repeated victory (winners) or defeat (losers) gained over 10 (T10) and 20 (T20) days of daily agonistic confrontations. In the frontal cortex, B(max) of [3H]SCH 23390 binding sites was found to be increased in T10 losers and decreased in T20 losers when compared to the control mice. In the...
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